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2008-07-07 News Highlights


A Common Sense Approach To Your Brand Message - By J. Ragsdale Hendrie
We struggle to communicate our Brand Message, as we attempt to influence, often times not adhering to a very basic template. Essentially, we have a product or service we represent, and it must be delivered to a targeted audience. ...more

Food & Beverage - Profitable Special Events - By Joe Dunbar
One hint I have shared with my special event catering clients is the use of cost per guest statistics (vs. a % of sales). Catering is a very different business.