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Vol. 10: Issue 39 2008-10-08

INSIDE VIEW

Common Problems with 'Perfect' Staff: Be Careful - By Ken Burgin

Do you employ Mr or Ms Perfect? ...more

All Marketers Are Liars - Web 2.0 Strategies For Hotel Sales And Marketing - By Carol Verret

Seth Godin gets your attention in the first part of the title of his 2005 book, 'All Marketers are Liars - The Power of Telling Authentic Stories in a Low Trust World'. While he goes on to state '... marketers aren't really liars... they're just really good at telling stories that customers want to believe'. ...more

Blend Your Training Investment - By J. Ragsdale Hendrie

The trickle of