Hospitality EBusiness Strategies (HeBS) to Address Mobile Marketing at HSMAI Conference
Max Starkov of Hospitality eBusiness Strategies to present on mobile marketing at HSMAIs Revenue Management & Internet Marketing Strategy Conference June 21st in Orlando, FL - More
HeBS Invites Hoteliers to Participate in the 2010 Hotel Internet Marketing Challenge Sweepstakes!
Summary: The 2010 Hotel Internet Marketing Challenge, created by Hospitality eBusiness Strategies, engages hoteliers via an interactive quiz on their eMarketing knowledge in this exciting new sweepstakes. Hoteliers can enter to win a variety of cool daily prizes, including the cutting edge iPad, iPod Shuffle, and a range of essential web marketi... - More
Hoteliers Web Analytics Action Plan: Turning Knowledge into ROI-Focused, Action-Oriented Results - By Jason Price and Mariana Mechoso Safer
This article is designed as an action plan to guide you through solving tough, yet crucial business questions about your website and Internet marketing campaigns. The questions we explore here only represent a snapshot of the insights one could glean from a quality web analytics tool; however, these are the fundamentals to get you started. - More
Hospitality EBusiness Strategies (HeBS) Wins Big in the IAC Awards
Hospitality eBusiness Strategies wins two major IAC awards for its Web 2.0 interactive scavenger hunt functionality and mobile website development. - More
Mastering Internet Marketing in 2010: Results of the 4th Benchmark Survey on Hotel Internet Marketing - By Max Starkov, Mariana Mechoso Safer and Evan Rosenblum
With 2009 over and hoteliers feeling more optimistic, HeBS sees two very different approaches to hotel Internet marketing in 2010: on one side, some hoteliers are still extremely cautious when spending marketing dollars; on the other, hoteliers are hitting the ground running with more expansive online marketing budgets and an enthusiasm to parti... - More
2009: Another Year That Confirmed the Internet As the Only Growth Channel in Hospitality - By Max Starkov
The latest eTRAK Full Year 2009 report on hotel bookings by channel yet again confirms that today, the online channel is the only growth channel in hospitality. In the difficult economic environment, when travel supply outweighed travel demand by far, Internet bookings for the top 30 hotel brands increased by a remarkable 6.6% in 2009 vs. 2008 (... - More
Hospitality eBusiness Strategies (HeBS) to Present at the European Hospitality Technology Educational Conference (EHTEC)
The hospitality industry's leading Internet marketing and distribution consulting firm is scheduled to present insights into the Mobile Distribution Channel at the 4th annual EHTEC, held February 14-16, 2010 in Amsterdam. - More
Innocent Ignorance or Crime and Punishment: The Perils of Duplicate Web Content - By Max Starkov
Duplicate Web content is when two web pages with different URLs contain 'largely identical content.' These two pages may reside on the same website (internal duplication) or on two different sites with two completely different core URLs (external duplication). - More
Hospitality eBusiness Strategies Unveils its Latest Web 2.0 Application: A Multi-Channel Interactive Scavenger Hunt for the City of Indian Wells
Summary: Hospitality eBusiness Strategies launches a new multi-channel Interactive Scavenger Hunt as an innovative multi-channel marketing and branding tool for the Southern California resort destination. - More
Hospitality eBusiness Strategies (HeBS) Wins the Prestigious 'Best in Class' Interactive Media Award
Hospitality eBusiness Strategies (HeBS), the industry's leading full-service Internet marketing services and strategies consulting firm for the hospitality and travel verticals, is proud to announce the receipt of three esteemed Interactive Media Awards. - More
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