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Food & Beverage - Fraud Prevention: Pre-Christmas Checklist - By Ken Burgin
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| Are you less careful about stock and money when it's busy? |
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2008-12-02 |
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Food & Beverage - 6 Cool Tools to Build Buzz and Customer Traffic - By Ken Bu...
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| Customers often ask 'what's new?'...so what do you say? |
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2008-11-18 |
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Food & Beverage - 8 Recession Opportunities: Turn Lemons into Lemonade - By K...
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| Downturns can reveal surprising opportunities... As your competitors reduce expenses, they often cut muscle, not fat - their marketing is... |
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2008-11-12 |
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Food & Beverage - 12 Ways to Use Christmas to Grow in 2009 - By Ken Burgin
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| Don't just pull out last year's decorations and play the same old music... |
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2008-10-21 |
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Food & Beverage - Improving Staff Number Skills: a key to cost cutting - By K...
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| If staff don't understand the logic or basic maths behind cost cutting, you lose an opportunity to find even more ways to improve efficie... |
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2008-10-14 |
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Food & Beverage - Ways to Find & Spread Good News About Your Place - By Ken B...
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| You may not be in the event or entertainment industry, but there are many ways to show your business is alive, not in a coma (like the co... |
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2008-10-07 |
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Food & Beverage - 7 Ways to Help Customers Spend More With You - By Ken Burgin
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| When money is tight, nothing should come between a customer and their purchase. |
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2008-10-02 |
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Food & Beverage - Handling Customer Fear & Doubt: Building Relationships - By...
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| A confused or anxious customer usually says 'No' - it's safer. |
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2008-09-16 |
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Food & Beverage - Cash Control: are your systems tight enough? - By Ken Burgin
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| Ever had a break-and-enter robbery? When it happens, you have new respect for external security - much more careful and less trusting. |
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2008-09-09 |
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Food & Beverage - Local: How to Use this Magic Marketing Word to Drive Sales ...
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| Maybe you enjoy pizza from Italy, beer from Denmark and TV from Britain, but the L word - LOCAL - arouses special loyalty and emotion. Ju... |
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2008-09-04 |
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Food & Beverage - 7 Pricing Tricks: how many can you use? - By Ken Burgin
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| With customers searching for value and the best deal, pricing strategies need to be smarter than ever. |
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2008-08-26 |
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Food & Beverage - Back to Basics: 4 Simple Sales & Cost Improvements - By Ken...
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| When you're a tourist, you see the industry with different eyes: all the strengths and weaknesses. |
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2008-08-13 |
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Measuring Bar Profits - Where Can You Improve? - By Ken Burgin
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| Whether it's wine, beer, spirits, coffee or soft-drinks, there are plenty of ways to look at the performance and profit-margins of bevera... |
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2008-07-29 |
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The Fraud Triangle: Could it Apply in Your Business? - By Ken Burgin
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| Ever had a trusted employee rip you off? When I spoke with a bar owner last week, she was still in shock after uncovering a six-figure fr... |
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2008-07-16 |
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One Simple Question that Unlocks Sales, Growth & Loyalty - By Ken Burgin
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| You may have run surveys before: with restaurant or cafe customers, in hotel guest rooms or for club members. The results can be useful, ... |
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2008-07-08 |
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